Google Sell-Side ‘Active GRP’ Coming Soon; Crossing Devices

Here’s today’s news round-up… Want it by email? Sign-up here. Google Sell-Side ‘Active GRP’ Coming Soon The Drum reports that that Google’s biz dev lead for large publishers, David McMurtrie, told the audience at Thursday’s Association of Online Publishers (AOP) event in London that it’s time for publishers to start protecting their yields and […]
Via: AdExchanger

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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