Google remakes ‘Home Alone,’ and Budweiser’s owner gets into cannabis: Thursday Wake-Up Call


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Just in time for the holidays, Google made a funny, charming remake of “Home Alone,” with a 38-year-old Macaulay Culkin reprising the role he played as a kid. This time, he’s a little less alone, though, because he has a Google Assistant to entertain him and help with household tasks. As Ad Age’s Ann-Christine Diaz writes, the ad is a way for the tech giant to insert itself into a classic holiday tale. As the nostalgia washes over you, you might even forget momentarily about 2018’s big backlash against Google and Facebook. Who doesn’t have fond holiday memories of “Home Alone”?

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.