Google Putting Out Wildfire; Facebook Service Threatens PMDs

Here’s today’s news round-up… Want it by email? Sign-up here. Putting Out Wildfire Google is rolling Wildfire’s technology into its DoubleClick platform but will leave companies such as Amazon and Cisco looking for a new social media management company. (Read AdExchanger’s June 2013 interview with Google’s Neal Mohan about the integration.) Adweek’s Garett Sloane […]
Via: AdExchanger


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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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