Google Nabs Upfront Deal With MediaVest for U.S. Advertisers

MediaVest has signed an upfront deal with Google to commit an undisclosed amount of advertiser spending toward running video, display and mobile ads on Google’s properties.

The deal will extend to all of MediaVest’s U.S. clients, such as Coca-Cola, Honda and Walmart, and is reportedly worth tens of millions of dollars over the next year, according to Financial Times. Those advertisers will get access to YouTube partner channels that are presumed to run higher-quality videos, sites within Google’s third-party network of publishers like NBC, and Glamour and mobile in-app and browser placements.

The media agency will also get a direct line to Google’s insights tools and team members as well as those on the YouTube side and creative resources side. MediaVest clients will not have exclusive access to inventory but will have first rights, according to a source familiar with the deal.

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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