Google Lures Programmatic Buying Expert from Kellogg Co.


Bob Arnold, known for pushing programmatic digital ad buying at Kellogg Co., has left the cereal giant for a job at Google where he will lead the company’s digital ad strategy in North America for in-house brands such as Nexus and Google Plus.

“I had a wonderful experience at Kellogg and couldn’t have asked for anything more,” said Mr. Arnold, who was the company’s director of digital and social media strategy, in a email. But “I took the role as it was best for my family,” he added, noting that “we’ve always had the desire to move to the West Coast.”

Google confirmed that Mr. Arnold’s position is a new one, but declined to comment further on the hire. A Kellogg spokeswoman did not respond to a request for comment. Mr. Arnold’s wife, Zena Srivatsa Arnold, who had been leading marketing for the Kellogg’s master brand, is also joining Google as head of regional marketing of Google Play North America, Mr. Arnold said.

Continue reading at AdAge.com

Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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