Google Lures Programmatic Buying Expert from Kellogg Co.
Bob Arnold, known for pushing programmatic digital ad buying at Kellogg Co., has left the cereal giant for a job at Google where he will lead the company’s digital ad strategy in North America for in-house brands such as Nexus and Google Plus.
“I had a wonderful experience at Kellogg and couldn’t have asked for anything more,” said Mr. Arnold, who was the company’s director of digital and social media strategy, in a email. But “I took the role as it was best for my family,” he added, noting that “we’ve always had the desire to move to the West Coast.”
Google confirmed that Mr. Arnold’s position is a new one, but declined to comment further on the hire. A Kellogg spokeswoman did not respond to a request for comment. Mr. Arnold’s wife, Zena Srivatsa Arnold, who had been leading marketing for the Kellogg’s master brand, is also joining Google as head of regional marketing of Google Play North America, Mr. Arnold said.