Google Is In A Giving Mood With Its App Campaign Rethink

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Kazu Takiguchi, CEO and founder at Creadits. Google giveth and Google taketh. The world’s biggest search engine can make or break an advertising campaign, and, luckily for digital marketers, GoogleContinue reading »

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.