Google Hides Search Terms From Publishers, Marketers


When you’re Google, subtle shifts have a big impact. That was the case last month, when the search giant announced it would severely limit the information publishers or anyone else would receive on the keywords driving traffic to their websites.

Google still provides keyword data to search advertisers, but the move changed the game for organic search, leaving some publishers and advertisers in the dark.

“It’s one of the most significant losses of data marketers have seen in half a decade,” said Conductor CEO Seth Besmertnik, who claimed that on average half of the traffic to the search-optimization vendor’s clients’ sites comes through organic search.

Continue reading at AdAge.com

Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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