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Google GDPR policy under fire from (more) trade bodies, including IAB France | Copenhagen INK

Google GDPR policy under fire from (more) trade bodies, including IAB France


A French revolution of sorts is brewing among several trade bodies representing publishers, ad tech, agencies and marketers that are upset over Google and its GDPR practices.

The groupswhich include the Interactive Advertising Bureau France, the Union of Advertisers, the Union of Consulting and Media Buying Companies, the Union of Internet Registries and the Online Services Publishers Groupsent a letter to Google on Friday arguing that the tech company’s implementation of GDPR has created a major negative impact on revenue and costs for all players in the digital ad ecosystem. A meeting between the two parties is taking place Tuesday in Paris.

The move underscores the growing tensions between Google’s GDPR policy and the rest of the ad industry.

Continue reading at AdAge.com

Via AdAge

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.