Google+ Extends Reach Across the Web With New Social Ads


Google+ will extend its reach across the web in the guise of new ad units.

Google has been testing new social ads composed of posts published by brands to its two-and-a-half-year-old social network, which they can now promote and target across the Google Display Network.

It’s launching the units, dubbed +Post ads, with Toyota, the French telecom company Orange, and Mondelez brands Ritz Crackers and Cadbury U.K.

Continue reading at AdAge.com

Via AdAge

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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