Google+ Extends Reach Across the Web With New Social Ads

Google+ will extend its reach across the web in the guise of new ad units.

Google has been testing new social ads composed of posts published by brands to its two-and-a-half-year-old social network, which they can now promote and target across the Google Display Network.

It’s launching the units, dubbed +Post ads, with Toyota, the French telecom company Orange, and Mondelez brands Ritz Crackers and Cadbury U.K.

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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