Google Explores A Unified CMS And Publisher Ad Platform

Google is developing a content management system (CMS) that would unify editorial, advertising and perhaps commerce activities for media companies, AdExchanger has learned. Beginning in 2013 Google started talks with some big publishers about offering software to help manage content and advertising in a holistic way, multiple sources said. Among the executives involved in some of those early discussions […]
Via: AdExchanger

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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