Google Debuts AdSense ‘Auto Ads’ for Publishers

Google on Wednesday offered web publishers an optional update to its AdSense system that it says uses machine learning to choose the best ads to display and the best places to put themeven areas where there were no ads before.

“Place one piece of code just once to all of your pages and let Google take care of the rest,” the company says in a blog post pitching the update, called Auto ads.

Publishers will not need to remove their existing, manually-placed ads to use it; Auto ads won’t interfere with those, Google says.

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.