Goodyear to Ice Cube: Jan. 20 Will Be a Good Day

Mark your calendars. It’s looking like Monday, January 20, will be a good day after all.

A crowdfunded campaign known as the ‘Good Day Blimp’ is petitioning Goodyear to fly its iconic blimp with the words “ICE CUBE’S A PIMP” running along its side. The phrase, of course, is a famous line from Ice Cube’s classic 1992 song, “It Was A Good Day“:

Even saw the lights of the Goodyear Blimp
And it read “Ice Cube’s a Pimp”

The song’s agreeable narrative takes place on January 20 — and also happens fall on Martin Luther King, Jr. Day this year. More importantly, the campaign is generating donations for the charity A Place Called Home, a non-profit youth center in South Central LA, where Ice Cube first gained fame as a member of the groundbreaking rap outfit NWA.

Goodyear, which initially demurred from making a categorical response, has proposed a counter-offer.

The blimp will not run the lines, “ICE CUBE’S A PIMP” across its aerial marquee, but it has come up with an alternative: “It’s A Good Day” — which is still a win for the brand, the charity and for Ice Cube himself.

Goodyear also has some fun in store for the youth of A Place Called Home.

“We’re going to have the children from the charity ride in the blimp,” said Paul Fitzhenry, Goodyear’s svp of global communications. ”It was a unique offer and it caught our attention, and we decided to take Ice Cube up on his offer.”

Below is the letter from Goodyear:

tDFvYIB

Goodyear also tweeted it out earlier this morning:
Screen Shot 2014-01-17 at 12.29.18 PM

If you’re in Los Angeles on January 20, be sure to leave your AK-47 at home, look up and smile.

The post Goodyear to Ice Cube: Jan. 20 Will Be a Good Day appeared first on Digiday.

Via DigiDay

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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