GoldSpot Media Launches Multi-Screen Ad Server for Advertisers





Single Ad Tag Technology to solve device fragmentation and ad viewability

SUNNYVALE, Calif. – GoldSpot Media, the leading digital rich media ad platform, launched SmartVue™, the industry’s first multi-screen ad server to enable agencies and brands to create, traffic, and measure smart digital ads with built-in device recognition, placement awareness, and real time viewability reporting.

“Delivering viewable rich media ads to digital screens has, so far, been challenging and cost prohibitive for brand marketers”

“Rich media advertising is becoming increasingly complex, as the number of consumer media touch points expand exponentially beyond the traditional online desktop,” said Tim Hanlon, CEO of media consultancy The Vertere Group. “Reaching rapidly fragmenting audiences across all screens is the new media imperative, and delivering elegant and uniform messaging accordingly is essential. GoldSpot Media’s SmartVue™ ad server brings those dynamics together by allowing advertisers to create rich media ad messages once, and simultaneously deliver them to any digital screen.”

GoldSpot Media SmartVue™ ad server embeds viewability intelligence into every ad, GoldSpot ad format, or third-party creative, via its patented device based technology, micro ad player. Packing the ad with intelligence allows advertisers to transcend inventory and device fragmentation and measure real time viewability, placement, geo-location, and performance metrics, regardless of where the ad is placed. SmartVue™ ads also enable advertisers to solve viewability issues, such as incorrect ad code for devices and non-viewable placements.

“Delivering viewable rich media ads to digital screens has, so far, been challenging and cost prohibitive for brand marketers” said Srini Dharmaji, CEO, GoldSpot Media. “SmartVue™ helps advertisers cross the chasm, and take control over ad delivery and execution irrespective of who sells the inventory or whether placed in apps or on the web.”

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http://www.goldspotmedia.com/platform/

About GoldSpot Media Inc.
GoldSpot Media is the brand marketing platform for viewable digital advertising. GoldSpot helps advertisers eliminate wasted impressions on digital screens by making every ad viewable and placement-aware. The GoldSpot single ad tag technology empowers brands to overcome device fragmentation by sending the right ad code to the right device in real time, making digital advertising smarter, more efficient, and fully accountable.

GoldSpot Media is headquartered in Sunnyvale, CA, with offices in New York, Los Angeles, Chicago, Detroit, London, Tokyo, and Bangalore. For more information, visit http://www.goldspotmedia.com.


Via Ad Operations Online

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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