Going where they go: Procter & Gamble built a…

Going where they go: Procter & Gamble built a razor for Indians by watching them shave: buff.ly/GNmoqr

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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