Geoscape Unveils New Geoscape® Intelligence System Europe Edition, 2014





New, upgraded cloud solution enables users to find revenue growth using a powerful Market Intelligence Platform

AMSTERDAM – Geoscape Europe B.V., a leading provider of business intelligence technology, data and analytics announced their latest product release delivering an easier way to incorporate the power of data into your marketing and retail decision-making processes. The Geoscape Intelligence System for Europe (GIS-EU) offers the most detailed maps, demographics, retail and consumer data available across the greater European community. Available data include purchasing power, housing statistics, educational attainment, retail and consumer spending, retail locations and many more categories including access to our updated Point-of-Interest (POI) cloud.

“GIS-EU delivers results quickly and captures data in visually powerful ways through custom maps, tables and reports”

“GIS-EU delivers results quickly and captures data in visually powerful ways through custom maps, tables and reports,” said Mr. Ron Cohen, Director of Products and Services at Geoscape Europe. “You can even incorporate your own retail location data and leverage it against the thousands of indicators already available in the Geoscape® Intelligence System.”

The system allows you to navigate Europe down to postcode or micro-geography levels to identify market potential within trade areas of any given location or network of locations. Now you can quickly understand how much households within any given trade area spend on various categories of specific goods and services.

Because GIS-EU is a web-based application you automatically receive all future updates in addition to the exciting new features included in the latest release. These include the ability to share your projects across multiple users in your enterprise, access to the Points-of-Interest database that is hosted in the cloud and thematic shading of multiple point layers, bringing your locations or competitor locations into clear view.Our pay-as-you-go system allows you to pay only for the data you need and scaling up is easy.

Now you can share your projects with other GIS users or easily export your results to PDF or Excel files. Your personalized settings and projects are available anywhere you have an internet connection. The 2014 release supports the latest browser versions including Internet Explorer 10, Mozilla Firefox 23 and Google Chrome 28.

About Geoscape

GIS Europe is an affiliate of Geoscape, a provider of automated intelligence systems, unique data products and analytic services for companies seeking to tap into the growth of new mainstream consumers in the U.S., Canada and Europe. The online Geoscape Intelligence System (GIS), the DirecTarget® database enrichment system and a variety of geo-demographic, consumer, business and media databases enable actionable insights that lead our clients to gain significant business advantages. Geoscape Europe BV is a privately held company affiliated with Geoscape / Latin Force Group, LLC in the U.S. To learn more, visit Geoscape Europe at http://www.geoscape.eu.


Via Ad Operations Online

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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