Free Amazon TV? Advertisers Shut Out of Netflix Eye a New Option


UPDATE: An Amazon spokeswoman responded after this article was posted to deny that a free streaming service was in the works. “We have a video advertising business that currently offers programs like First Episode Free and ads associated with movie and game trailers,” she said in an email, “and we’re often experimenting with new things, but we have no plans to offer a free streaming media service.”

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Amazon has been ramping up its ad-supported video efforts over the last six months. Now we may know why.

Continue reading at AdAge.com

Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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