FreakOut On Mothers And Why Advertisers Need A Separate Mobile DSP

FreakOut, a Japanese demand-side platform (DSP), received the green light to issue an IPO on the Tokyo Stock Exchange’s Mothers Index on June 24. The estimated initial offering price is $19 per share, or about $120 million. AdExchanger spoke with Yugo Asato, CEO and co-founder of the mobile DSP Dobleas (a FreakOut spin-off in 2012), […]

The post FreakOut On Mothers And Why Advertisers Need A Separate Mobile DSP appeared first on AdExchanger: News and Views on Data-Driven Digital Advertising.


Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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