Four iPad Stats Every Publisher Should Know


In late December, an eMarketer report confirmed that the long awaited mobile ad spend boom had finally arrived. Mobile, the report said, drove nearly all digital advertising growth in 2013. And the mobile pie is expected to grow by another $5 billion in 2014.

For publishers looking to capitalize on this spending surge, understanding how to optimize for mobile behavior is essential. The category includes tablets, so Ad Age spoke with Jason Baptiste, the founder and CMO of mobile publishing platform Onswipe, to glean some need-to-know information about iPads. Here are the four key stats based on an analysis of billions of iPad pageviews Onswipe saw across 120 million unique iPads in 2013.

Email is the most used sharing mechanism on the iPad

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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