Warning: fopen(/var/www/web/web75119/cph-ink.dk/wp-content/plugins/delete-duplicate-posts/delete-duplicate-posts.php) [function.fopen]: failed to open stream: No such file or directory in /var/www/dezigncore.dk/cph-ink.dk/wp-includes/functions.php on line 4847

Warning: fread() expects parameter 1 to be resource, boolean given in /var/www/dezigncore.dk/cph-ink.dk/wp-includes/functions.php on line 4850

Warning: fclose() expects parameter 1 to be resource, boolean given in /var/www/dezigncore.dk/cph-ink.dk/wp-includes/functions.php on line 4853

Deprecated: Assigning the return value of new by reference is deprecated in /var/www/dezigncore.dk/cph-ink.dk/wp-content/plugins/wp-o-matic/wpomatic.php on line 2004

Deprecated: Non-static method WPOTools::pick() should not be called statically, assuming $this from incompatible context in /var/www/dezigncore.dk/cph-ink.dk/wp-content/plugins/wp-o-matic/wpomatic.php on line 308

Notice: attribute_escape is deprecated since version 2.8.0! Use esc_attr() instead. in /var/www/dezigncore.dk/cph-ink.dk/wp-includes/functions.php on line 3852

Warning: session_start() [function.session-start]: Cannot send session cookie - headers already sent by (output started at /var/www/dezigncore.dk/cph-ink.dk/wp-includes/functions.php:4847) in /var/www/dezigncore.dk/cph-ink.dk/wp-content/plugins/wp-limit-login-attempts/wp-limit-login-attempts.php on line 67

Warning: session_start() [function.session-start]: Cannot send session cache limiter - headers already sent (output started at /var/www/dezigncore.dk/cph-ink.dk/wp-includes/functions.php:4847) in /var/www/dezigncore.dk/cph-ink.dk/wp-content/plugins/wp-limit-login-attempts/wp-limit-login-attempts.php on line 67

Deprecated: Non-static method WPOTools::getQueryArgs() should not be called statically, assuming $this from incompatible context in /var/www/dezigncore.dk/cph-ink.dk/wp-content/plugins/wp-o-matic/wpomatic.php on line 878

Deprecated: Non-static method WPOTools::getOptions() should not be called statically, assuming $this from incompatible context in /var/www/dezigncore.dk/cph-ink.dk/wp-content/plugins/wp-o-matic/inc/tools.class.php on line 98
Former NBC Digital Exec Launches Bomoda to Sell Luxury to the Chinese | Copenhagen INK

Former NBC Digital Exec Launches Bomoda to Sell Luxury to the Chinese


The idea for Bomoda originated, as ideas often do, at a dinner. Brian Buchwald’s dining companion one night in fall 2011 was a Chinese woman from London, who said the city had become overrun by “a massive influx of Chinese tourists … looking for places to go and things to buy but appearing totally clueless in the process,” he recalled. “It was one of those moments when you say, ‘Huh.'”

Mr. Buchwald, a former NBC exec who was the network’s lead on Hulu during the platform’s launch, probed deeper and discovered China, by some accounts, constitutes 30% of global market share in the luxury industry. Chinese luxury consumers are much younger than their Western counterparts and do a significant amount of online research about brands and products.

“If you create a relationship with them, that relationship can be very valuable for many years,” said Mr. Buchwald, Bomoda’s CEO. Co-founders are editor-in-chief Suki Sun and COO Alain Rothstein.

Continue reading at AdAge.com

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

You may also like...