Former Dance Pro Taps Into Mobile Data

Who says data pros have two left feet? Elise Neel, newly hired VP-data and insights at mobile-data firm PlaceIQ, took a roundabout route to her current position, in which she evaluates data partners and provides the company’s sales strategists with information to help clients understand who’s visiting certain types of businesses.

“What qualifies me for this data-related job the most is the creativity and visual perception strengths that I relied upon as a dancer,” said Ms. Neel. “As a tap dancer, for example, you have four instruments at your disposal: two legs each equipped with a toe and heel piece. After more than 20 years as a tap dancer, you start to learn how to get creative and use those instruments in new ways.”

Getting to this point wasn’t exactly part of a planned career path for Ms. Neel, though. In fact, Pepperdine University was the only school she applied to when she reluctantly decided to give college a try. She got in. “It was literally just shy of a God-made miracle,” she said humbly. She has a bachelor’s degree in advertising.

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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