Forget Me Not: Mobile App Developers Retarget Ads To Keep Users From Leaving

Retargeting advertisements across mobile apps is quickly becoming a critical component of app developers who want to not only drive app installs but also move to the next step: driving continued app engagement among current users. Russ D’Souza, co-founder of SeatGeek, an app that helps users find deals on sporting events and concerts said: “We’re […]
Via: AdExchanger

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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