For Publishers, Header Bidding Discrepancies Can Outweigh Revenue Lift

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and founder at STAQ. When I heard about the “cable wars” of the major investment banks in order to minimize latency, I completely understood. They wanted to make their fiber-cable connectionContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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