Five Things the FTC Will Get Tough on in 2014

WASHINGTON — As data becomes the bedrock for more and more businesses, data security is becoming increasingly important. The sheer amounts of data, coupled with headline-making data breaches, has led the Federal Trade Commission to be more active in the space. FTC Chairwoman Edith Ramirez yesterday took part in a Q&A at the Global Privacy Summit, an event hosted by the International Association of Privacy Professionals here in Washington, D.C., where she talked about a range of topics from de-identification to the need for regulation to international compliance.

1. De-identification

Expect the FTC, 100-years-old this year, to begin working in earnest to develop guidelines for data de-identification. Data collectors often throw around terms like hashing and encryption, tools for stripping personally-identifiable information from consumer data. However, there are no industry standards in place for so-called de-identification, an increasingly necessary process for enabling marketers to employ data while protecting consumer privacy.

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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