Five Reasons Men’s Magazines Had a Very Good 2013
For men’s magazines, 2013 was a very good year.
Ad pages across the category swelled 13% compared with last year, according to Media Industry Newsletter, with all but one title gaining pages.
The increase comes as many marketers are shifting more of their dollars to digital properties and spending less on magazines. Women’s fashion titles have managed to grow in this climate; industry wide, however, monthly magazines’ ad pages were essentially flat.