Fitbit remains bullish, pumped up about Asia

Wearable technology has been getting a lot of publicity in the past year and one segment that has hogged the headlines in particular is fitness trackers. Edwin Yapp explores the market and speaks to one of the leading players, Fitbit. 

Via DNA

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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