First- Or Third-Party Cookie? Wrong Question

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Groman, CEO of Network Advertising Initiative. Context – how consumers engage with business – has emerged as a central theme in today’s policy debates about consumer privacy. The Federal Trade […]
Via: AdExchanger

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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