Fiksu: Mobile Retargeting Works Best With Hundreds Of Thousands Of Previous App Users

As the mobile app market matures, vendors are taking note and offering tools to help app developers drive more engagement among their existing users. One such company is mobile app marketing firm Fiksu, which unveiled its retargeting tool on Thursday. Fiksu identifies groups of users to target ads using data sources such as Apple’s IDFA […]
Via: AdExchanger

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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