FCB Ulka, LIQVD ASIA appoint new NCDs in India
FCB Ulka and LIQVD ASIA have infused new thinking in their creative leadership.
Mahendra Bhagat has been appointed to the position of National Creative Director in FCB Ulka, operating from Bengaluru. Mr Bhagat, who prior to this had served as Vice President and Creative Head, JWT Mumbai, has some notable work up his sleeve, for brands like Times of India, Kellogs, Rin, Nakshatra Jewelry and Godrej Appliances amongst others. He is also the recipient of many national and international awards.
“Advertising has always been influenced by other art forms, from cinema, literature, theatre, folk art to paintings, installations etc…in my second innings I would like to bring in some new practices that I followed while exploring art in its pure form. And it’s great to be part of the dynamic team that is working towards creating a new avatar of FCB Ulka,” said Mr Bhagat.
Dharmesh Shah has begun a new innings with LIQVD Asia, a digital driven marketing communications agency, after spending almost 14 years with FCB Ulka.
In his career, Mr Shah has worked with several marketers such as ITC Foods (all brands under Sunfeast) and its confectionery business, the entire portfolio of brands under Wipro Consumer Goods, Paragon, Levis, Amul, Tata Indicom, Tata Motors, Tata Consultancy Services, Zee, Tata Chemicals, Nerolac Paints, LIC and ICICI Bank among others. “I am ecstatic to join LIQVD ASIA and be part of a team that is so passionate about everything digital. I am looking forward to creating some stimulating work for our clients,” he commented in a press statement.