Fashion Magazines Turn in Record-Breaking September Issues

Fashion magazines are reporting gains in ad pages for their critical September issues, enough to break records at some.

With ad sales now closed for its upcoming September edition, for example, Hearst Magazines’ Elle magazine says it will publish its largest issue to date, with 442 ad pages, a 12% gain from September 2012. Sibling Harper’s Bazaar will also have its largest issue yet, notching 397 ad pages, good for a 10% boost. And Hearst’s Marie Claire said its September will top all of its previous issues with 246 ad pages, up 13.5% from last year.

Through the first half of 2013, magazines saw an overall decline in print ad pages of 4.9%, according to the Publishers Information Bureau. But print advertising remains vital especially for fashion and luxury brands, publishers say.

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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