Facebook’s Ad Business Is Firing On All Cylinders, but Mum’s the Word on Teens

Facebook had plenty of good news to share from last quarter, like the fact that mobile now accounts for 53% of its ad revenue. But it held its tongue about the elephant in the room: declining usage among U.S. teenagers.

The growth of Facebook’s ad business is still being fueled by the adoption of news-feed ads that appear on desktop and mobile alike. That shift nudged the average effective price per ad up 92% over the previous year, according to chief financial officer David Ebersman, even while ad impressions dropped off by 8%.

The social network posted revenue of $2.59 billion, up 63% over the previous year. Net income was $532 million, up from $64 million in the fourth quarter of 2012, beating Wall Street expectations.

Continue reading at AdAge.com

Via AdAge


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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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