Facebook Unveils Slideshow To Boost Video Ads In Emerging Markets

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Video advertising has grown steadily in recent years, with some predicting that spending will top $5.4 billion next year. Now a new video tool and ad unit from Facebook could send digital video ad spending even higher, particularly in developing countries. The social media giant on Thursday officially launched Slideshow, a dynamic ad unit thatContinue reading »

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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