Facebook to show pre-roll video ads in more places
Facebook will show pre-roll adscommercials ahead of videosin more places on the social network.
On Friday, the company revealed the expansion of pre-roll ads, a format once banned by CEO Mark Zuckerberg himself, in a blog post about “best practices and updates on video and monetization.”
One of the ways for media companies to make money on Facebook is by showing ads in their videos and splitting the revenue. Last year, Ad Age reported that Facebook would start testing pre-roll ads in Watch, its new video hub with serialized programming produced by media companies and entertainment studios.