Facebook to Give Users More Say About Ads in Their News Feeds


Facebook is updating its ad algorithms to give users more say about what kinds of ads they see in their news feeds.

An offshoot of a push that began this summer to provide users with more information about the organic posts in their news feeds, the company is trying to make the way it targets ads more transparent.

Users have long been able to either “like” or “hide” ads; now Facebook is making those actions more important in determining which ads to show them in the future.

Continue reading at AdAge.com

Via AdAge

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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