Facebook Talks About a Lingering Elephant in the Room: News Feed Algorithms


Facebook announced small changes to its news-feed ranking algorithms today, promising more visibility into tweaks that could affect the exposure of organic posts going forward.

News feed has been a sore subject for Facebook over the last year. The event comes in the wake of an outcry last fall, when users and marketers alike reported that the organic reach of their posts had fallen off, in some cases dramatically. GroupM Next, for one, did a study into pages operated by 25 big brands that showed that the number of users seeing posts from a brand they “liked” was down 38% over a five-week period.)

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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