Facebook and Last.fm brought to Xbox + Skyfire mobile browser version 1.0

Microsoft brings Facebook and Last.fm to Xbox

Microsoft has announced the launch of tailored Facebook and Last.fm services for Xbox Live users, enabling the two social media offerings to be accessed via TVs. 

Facebook users on Xbox Live will be able to carry out normal activities such as updating their statuses and uploading photos, as well as sharing their top gaming achievements with their networks through Facebook Connect.

The Last.fm application allows users to listen to millions of streamed music tracks and create their own customised internet radio stations through their TVs.

Announcing the news at the Electronic Entertainment Expo, Microsoft also revealed that is to allow Xbox Live users to watch movie streams from Netflix and view live or on-demand TV programmes from Sky through their consoles.

Xbox Live was first launched by Microsoft in 2002 as an online gaming channel allowing Xbox owners to play under a unique user ID, challenge friends to multiplayer games online and download new game content such as extra levels.

The network now has more than 20 million members worldwide.

Skyfire launches version 1.0 of their mobile browser

On another note, Skyfire which has a simple mission of bringing the PC-web to your phone at speeds that rival your desktop experience, launched their version 1.0 of their Mobile browser.

Skyfire has a unique architecture that is focused on providing the best user experience possible.  They move the complexity of processing the web page to their servers providing unparalleled capabilities to the mobile phone. User can enjoy Flash 10, Silverlight 2.0, Windows Media, Quicktime, complex AJAX, all out of the box.  Skyfire supports all that while loading pages at desktop speeds.

In the device form factor wars, the mobile phone has emerged as the unquestioned winner.  It’s always on and always on you.  There are more mobile phone users than PC users and the market is not close to saturation. Given how essential the Web has become to our lives (both work and play), it makes sense for people to be able to access the Web on their phones.   It also makes sense for anyone with a website today to want to reach you via your mobile phone in addition to the PC.  We use our phone to access data at times and locations that are complementary to when and where we use our PC. . . meaning more opportunities for the publisher to serve up clicks, commerce, query results, videos and ads.

Since opening up the beta to the public 5 months ago, more than 1 million people have installed the browser. What’s more is that Skyfire users tend to do very similar things on their phones as they do on their PCs – Lots of social web, lots of video, news and e-commerce.

To see a video, click here http://www.skyfire.com/product/demo/

If you’d like to try Skyfire on your Windows or Nokia phone for yourself to see what the experience is about,  go to get.skyfire.com on your PC or phone browser.

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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