FaceBook And Twitter Will Dominate Display Ads in Two Years (Or Less)

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Buch, CEO at SocialWire. Off-network ads from Twitter and Facebook are poised to transform the display ad industry and disrupt many exchanges that have dominated the display market for […]
Via: AdExchanger

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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