Eyeota Taps Machine Learning & AI to Understand APAC Audience Behaviour

Having recently secured USD$12.5m (£9.02m) in Series B funding, Eyeota will be looking to develop data sources around specific verticals and datasets that focus on mobile, TV, and Internet of Things (IoT).

The Singapore-based data vendor also will be tapping machine learning and artificial intelligence (AI) to understand audience behaviour so it can further “refine” its audience datasets, says Eyeota’s Asia-Pacific managing director, Andrew Tu.

In this Q&A with ExchangeWire, Tu discusses how the new funds will be invested in […]

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Via ExchangeWire

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.