Eyeblaster provides us with great campaign overview and dwell time!

In august last year, Eyeblaster achieved highest recognition by Nielsen Norman Group for its Campaign Monitor, who named it one of the top 10 user interfaces (UI) of 2008. The Campaign Monitor raises the bar for intuitive, efficient campaign management with its functional design that provides a clear graphic overview of campaigns.

Eyeblaster’s Campaign Monitor includes a visual dashboard with graphical gauges that display real-time data for key performance indicators such as setup and approval status, under-delivery and over-delivery and performance metrics including Interaction Rate, CTR and ROI. By providing a consolidated, bird’s-eye view of all campaign activity, users can manage every aspect of their digital campaigns, helping the user and industry as a whole achieve optimal results to keep clients coming back and encourage online industry growth.

Another great thing that Eyeblaster provide clients with is Dwell Time. Dwell Time is Eyeblaster’s unique metric that measures user engagement with large branding campaigns without relying on clicks and constant mouse activity. It’s the rich media metric that allows for the best comparison across various formats and creative implementations. So basically it tells us how long people have interacted/ engaged with the rich media.

For more information on visit http://www.eyeblaster.com/

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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