Expert Predictions: Will 2019 Be the Year of the Single ID?

The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. The topic of identity management has been brought to the fore in numerous guises in 2018: from omnichannel marketing, to GDPR, unique IDs, to navigating user identity and measurement through walled gardens. Experts share their views on what will constitute ‘identity’ in 2019, and whether there will be a surge in […]

The post Expert Predictions: Will 2019 Be the Year of the Single ID? appeared first on ExchangeWire.com.


Via ExchangeWire

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.