Expert Predictions: Will 2019 Be the Year of the Single ID?

The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. The topic of identity management has been brought to the fore in numerous guises in 2018: from omnichannel marketing, to GDPR, unique IDs, to navigating user identity and measurement through walled gardens. Experts share their views on what will constitute ‘identity’ in 2019, and whether there will be a surge in […]

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Via ExchangeWire

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.