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Exchanges Are Under Pressure To Pony Up For Guaranteed Viewability | Copenhagen INK

Exchanges Are Under Pressure To Pony Up For Guaranteed Viewability

Advertisers are sick of paying for unviewed impressions, and some programmatic exchanges are appeasing them by eating the cost of anything that wasn’t viewed. Viewability guarantees aren’t new. For advertisers that demand it, ad tech companies can optimize toward viewability on open exchanges or run viewable deals in private marketplaces. The problem is, those optionsContinue reading »

The post Exchanges Are Under Pressure To Pony Up For Guaranteed Viewability appeared first on AdExchanger.


Via: AdExchanger

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.