Ex-Google Directors Give Search Engine Convenience to Ad and Content Targeting

Goldbach First To Adopt 1plusX’s New Keyword Targeting Capabilities Publishers, advertisers and agencies can now simply type-in keywords to target hyper-relevant consumers by their real-time interests. Consumers can be included and excluded by campaign managers by inputting words, phrases, terms and topics into 1plusX’s user-friendly dashboard in much the same way as using a search […]

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.