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Ex-Google Directors Give Search Engine Convenience to Ad and Content Targeting | Copenhagen INK

Ex-Google Directors Give Search Engine Convenience to Ad and Content Targeting

Goldbach First To Adopt 1plusX’s New Keyword Targeting Capabilities Publishers, advertisers and agencies can now simply type-in keywords to target hyper-relevant consumers by their real-time interests. Consumers can be included and excluded by campaign managers by inputting words, phrases, terms and topics into 1plusX’s user-friendly dashboard in much the same way as using a search […]

The post Ex-Google Directors Give Search Engine Convenience to Ad and Content Targeting appeared first on Ad Tech Daily.


Via Ad Operations Online

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.