European Companies Need a Multi-Screen Video Strategy to Reach Global Audiences, According to New Report from YuMe

Ad Tech Daily | Ad Tech News, Insights, InterviewsPaper released in collaboration with dmexco & IAB highlights key strategies to reach global liquid audiences across screens and platforms Cologne, Germany –  YuMe, Inc., (NYSE: YUME), the global audience technology company powered by data-driven insights and multi-screen expertise, released “The Liquid Media Marketplace: The Path for European Companies Toward Multi-Screen Video Globalisation.” The paper, […]

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Via Ad Operations Online

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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