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Estée Lauder Companies hands media duties to OMD HK | Copenhagen INK

Estée Lauder Companies hands media duties to OMD HK

The Estée Lauder Companies Inc. (Hong Kong & Macau) has appointed OMD Hong Kong to manage the media brief for its portfolio of prestige skin care, makeup, and fragrance brands.

With this new partnership, OMD will expand its media planning and buying duties for the Estée Lauder brand to include the remaining 13 brands in the group’s portfolio. These include TOM FORD BEAUTY, Bobbi Brown, Origins, Clinique, Lab Series, M•A•C, GLAMGLOW, Too Faced, La Mer, Darphin, Jo Malone London, By Kilian and Editions de Parfums Frédéric Malle. OMD’s appointment commenced on July 1st, 2019 and lasts for a duration of two years.

“We are delighted to extend our partnership with OMD to leverage the team’s strategic thinking and innovation capabilities in media and advertising technology, as well as their in-depth knowledge of the Hong Kong market, to drive business growth,” says Vicki Au, Managing Director of Estée Lauder (Hong Kong) Limited.

Gary Wong, Managing Director of OMD Hong Kong, adds, “It’s a real honor to have our remit expanded and take on greater responsibilities for some of the world’s most prestigious brands. It’s been a pleasure working with the team and we look forward to extending this relationship to drive business growth for the rest of The Estée Lauder Companies’ portfolio.”

The post Estée Lauder Companies hands media duties to OMD HK appeared first on Digital Media Marketing News.

Via Digital Market Asia

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.