Essence Exec: I Want My Agency To Be Maniacally Focused On First-Party Data

Brian Krick, digital agency Essence’s newest head of search and biddable for North America, sees a bright future for agencies in being effective purveyors of first-party data. But, they have to be willing to have tough conversations and break down barriers. Weaning channel-specific marketers off of artificially inflated CPAs that don’t reflect true incremental revenue […]
Via: AdExchanger

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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