Essence Exec: I Want My Agency To Be Maniacally Focused On First-Party Data

Brian Krick, digital agency Essence’s newest head of search and biddable for North America, sees a bright future for agencies in being effective purveyors of first-party data. But, they have to be willing to have tough conversations and break down barriers. Weaning channel-specific marketers off of artificially inflated CPAs that don’t reflect true incremental revenue […]
Via: AdExchanger

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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