Email Beats Social Networks for Online Offer Sharing: Study


Email beats social networks Facebook and Twitter combined as the top medium for sharing online coupons and other offers, according to new research from SocialTwist, a company that specializes in giving consumers incentives to share deals online.

SocialTwist has run online couponing programs for such marketers as Kimberly-Clark Corp., Reckitt Benckiser, Kraft, Coca-Cola Co., and ConAgra Foods as well as retailer Dollar General. Its programs use email and social media and typically give consumers a higher incentive when they share an offer with friends rather than just use than it for themselves.

A Twitter search on just about any packaged-goods brand shows much of the chatter to be about promotional offers. But deal-sharing is actually far more prevalent beyond the gaze of social-media search, based on SocialTwist’s experience across more than 40 campaigns for consumer-packaged goods marketers.

Continue reading at AdAge.com

Via AdAge

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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