EIAA European Media Landscape Report 2010

The European Media Landscape Report 2010 is now available from the EIAA.

The 124 page report looks at media use, content online, internet access and e-commerce – initially focusing on pan-European results (including some market, demo and trend comparison data) and then moving on to a more detailed market by market analysis section. The report also includes observations from pan-European and local media owners and advertising agencies adding further insight into the findings.

Here is an quick overview of what you can expect to find in the report:
  • Media use – Weekly media use of Internet, Radio, TV, Mobile, Newspapers and Magazines *, time spent, times of day used*, media meshing*
  • Focus on internet use – Heavy users, impact on lifestyle, the broadband landscape including wireless users
  • Content online – Websites visited, online activities including social media and community, sharing content, mobile activities
  • Internet access – Internet access by location, access to technology
  • E-Commerce – Items bought online and money spent, categories researched/bought/researched online and bought offline, digital Consumers and Branding
  • Conclusion – Summary points, top-line planning implications
  • Market by market analysis – covering internet use, broadband, media consumption, online content and e-commerce in the UK, Germany, France, Italy, Spain, Belgium, Netherlands, Denmark, Norway, Sweden, Poland, Portugal, Russia, Switzerland and Turkey

The report focuses on pan-European and local market insights from the latest EIAA Mediascope Europe study: The EIAA Mediascope Europe 2010 covers consumer use of Internet, Radio, TV, Mobile, Newspapers and Magazines and clearly demonstrates the growing shift to interactive media across the European markets surveyed. The study covers UK, Germany, France, Italy, Spain, Belgium, Netherlands, Denmark, Norway, Sweden, Poland, Portugal, Russia, Switzerland and Turkey  capturing the varying ways in which consumers are developing across Europe and assessing their similarities and differences.

For a preview of the report including a full explanation of the report, key report findings etc. click here (The full EIAA European Media Landscape Report is available at €2000)

Source: EIAA

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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