EA Sports runs leading edge mobile campaign to launch FIFA 14

FIFA 14 is the latest version of the EA SPORTS FIFA series, one of the most popular video game series ever.

This year, EA Sports decided to run a very targeted mobile campaign around the launch of FIFA 14, trying to reach true football fans, and at the moment when they are most in the mood to think about football. (more…)

Via MobiAD

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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