Dynamic Price Floors Perpetuate An Ad Stack Cold War

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director of business development at Index Exchange, a division of Casale Media Inc. The jig is up. And it’s been up for a long while. It’s time to move past dynamic […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

You may also like...