Dumb Phone Love: Reporter’s Notebook from Mobile World Congress


Everywhere at Mobile World Congress in Barcelona this week you saw 5G hype and the Internet of Too Many Things, with smartphones mostly in the background. Mobile tech has achieved a lot of what’s possible on the current, fourth generation of network technology, and phones may be in a sleepwalking state until 5G is commercialized.

‘DUMB PHONE’

Nostalgic crowds visited Nokia’s showroom floor daily to check out the re-released Nokia 3310, a pre-smartphone era phone coming back at a budget price and with an updated version of the game “Snake.” Its global reintroduction this year, announced at the conference, is designed to promote Nokia’s first Android phone.

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Via AdAge

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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