Dr. Mark Grether joins Sizmek as Executive Chairman

Sizmek, the leading open ad management company for multiscreen campaigns, announced that Sizmek’s Neil Nguyen will be leaving the company and Dr. Mark Grether has been appointed as Executive Chairman by Sizmek’s Board of Directors. Dr. Grether will work with Mr Nguyen during a transition period as well as spearhead execution of Sizmek’s strategy and growth as the premier independent adtech company.

As the co-founder and global Chief Operating Officer of WPP’s Xaxis, Dr. Grether comes to Sizmek with a wealth of agency experience, having worked with the largest brands across a variety of industry verticals, including automotive, retail and CPG. Prior to Xaxis, Dr. Grether was the Global Development Director of GroupM.

“We are excited to welcome Mark to the team. He’s an accomplished executive with deep experience building and scaling up global companies, particularly in the digital media and advertising space. We sincerely thank Neil for the great legacy he leaves at Sizmek and wish him all the best in his new endeavors. We look forward to working with Mark to accelerate Sizmek’s growth and success,” said Alex Beregovsky, Sizmek Board Member and Managing Director at Vector Capital, Sizmek’s investor.

“It has been an amazing and richly fulfilling 13 year journey. I’m truly grateful to all of our global employees, my talented leadership team, our partners and clients around the world for the opportunity. We closed out 2016 with strong results and are proud of what we were able to achieve. I remain a big fan of Sizmek and under Vector’s ownership as well as Mark’s guidance, it is well positioned to continue to be a market leader in advertising technology,” said Mr Nguyen.

“Sizmek has developed a strong presence in the digital marketing industry, working to revolutionise how marketers and advertisers balance technology and creative on behalf of their clients. Impressed by the technology assets and product roadmaps, I look forward to guiding the company and its leadership team and accelerating the growth of the business, while providing the highest level of service to our customers who rely on Sizmek’s open ad management capabilities for their multiscreen campaigns,” said Dr. Grether.

The post Dr. Mark Grether joins Sizmek as Executive Chairman appeared first on Digital Market Asia.

Via Digital Market Asia

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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